Having been drawn to the brand because of the “quality of the food and what problems is solving in the market,” Melcher said “service and quality” will be his immediate focus in this role. In addition to strategic support from investors, Keto Krisp is also seeking bar category expertise with the hiring of former RXBAR chief supply chain officer Tom Melcher, who has joined as COO. Beyond capital, these new investors can also lend “strategic help” to the brand, Clifford said. The round included existing investors such as Enlightened Access Capital as well as new investors Health Warrior founder Shane Emmet, Twitch founder Justin Kan and Once Upon a Farm co-founder and president Ari Raz. We want to keep it lean, and just have smart people around the table and grow.” “And I think this is a healthier, more disciplined approach. “The business has a very healthy structure in place in which we don’t have to raise a ton of money,” Clifford said.
CEO Matt Clifford declined to disclose the size of the round, saying the company is focused on “not over-capitalizing the business,” but SEC filings indicate the company raised $1.35 million, following a $1.5 million round closed last year. Keto-friendly protein bar brand Keto Krisp has closed a round of funding that will support distribution growth and the addition of new team members, the brand announced this week.